CSR is defined as a “concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”(European Union, 2011). It focuses on the interaction between the corporations and its stakeholders.
Nowadays we live in he latest environmentalism wave, which focuses on sustainability as its key concept. The peer-pressure of the best-practice-approach-company that other companies try follow, sets a positive example for other corporations in the sector and subsequent organizational change and taking a responsbile approach towards the local community, suppliers, production process and the environment.
EU (2002).“ Communication from the Commission: Corporate Social Responsibility: A business contribution to Sustainable Development”. European Commission.